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Bosses at the fashion brand denied suggestions they had sponsored the nuptials which took place in the Italian coastal resort of Portofino on Sunday but they were heavily involved in many aspects of the ceremony. The wedding took place at a home on the Portofino estate owned by D&G, the firm designed the bride’s and groom’s outfits and they even produced the bridesmaids’ dresses.Guests heading to the wedding rode on boats with interiors decked out in the brand’s signature motifs, family members including Khloe Kardashian name-checked the brand on Instagram, while a pop-up shop appeared in the town selling D&G goods.
Now brand performance firm Launchmetrics has predicted the venture generated more than $25 million in media impact value for Dolce & Gabbana
