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Johnson & Johnson (J&J) announced on Thursday that it will stop selling talc-based baby powder internationally in 2023, more than two years after it discontinued sales of the product in the United States, where it had sparked thousands of consumer safety lawsuits.
“As part of a worldwide portfolio assessment, we have made the commercial decision to transition to an all cornstarch-based baby powder portfolio,” it stated, clarifying that cornstarch-based baby powder is already sold in countries around the world.
J&J declared in 2020 that it would terminate the sales of its talc Baby Powder in the United States and Canada because the consumer market demand had fallen as a result of what it called “misinformation” about the product’s safety in the midst of a great number of legal challenges.
The company is dealing with some 38,000 lawsuits from customers and their families proclaiming its talc products caused cancer since it is contaminated with asbestos, a known carcinogen.
